Intro to A&G

This section introduces our department’s purpose to new hires, as well as providing high-level stats about our team. Some of the most helpful information within this section includes our organizational structure, teammate directory, and list of regions and cities of our operations.

Creative Direction

Led by the Chief Creative Officer, our team’s creative direction drives the aesthetic approach for all artwork within WeWork’s spaces. This chapter outlines our goals and values as well as guidance on how to execute these tenets with a showcase of successful projects.

Processes

In order to keep our operations aligned across multiple regions, we outline many of our global processes in a detailed, step-by-step manner. Beyond explaining how to complete a project from start to finish, we document protocols such as how to work with local artists, how to partner with external vendors, and how to safely ship hand-crafted artwork from our team’s studios to a project installation site.

Offerings

The Art & Graphics Manual also serves to document our team’s capabilities and our responsibilities as related to WeWork’s various products and business lines. This information is particularly effective in communicating to clients and other departments at the company what deliverables we offer, and what our involvement is in different processes.

Resources

Beyond a directory of helpful links, this section includes tutorials on how to utilize the various tools and software that are integral to our team’s practices.

Recruiting

As an in-house team of designers, illustrators, and artists who are responsible for both the design and physical production of installation artwork, our required skillsets are niche and varied. To help our regional teams recruit for these talents, we dedicated a section of our manual to outlining our best practices.